In 2000, Yaqianqi launched its first leather brand "JUDY’s” in Milan, Italy, and entered the market successfully. Within a few years, “JUDY’s” has attracted a number of international customers through its excellent design concept and distinctive charm. The continuous development of business has broadened the market share in mainland China. In 2007, Yaqianqi Leather (Shenzhen) Co., Ltd. was established aiming for a brand development. A new brand “ZOMMA” was developed in Shenzhen, China in the same year; A specialized design research institution was established for the design, development, wholesale and sale of high-ranking leather and jewellery in order to meet the needs of high end customers. “ZOMMA” has been officially introduced in China through the first station, Shenzhen. “ZOMMA” will deliver an outstanding European style for customers in Asia in the coming future.